The impact of academic sponsorship on Web survey dropout and item non-response

This paper reports two experiments in which the prominence of university sponsorship on Web surveys was systematically manipulated, and its effects on dropout and item non-response were observed. In Study 1, 498 participants were randomised to online surveys with either high or low university sponso...

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Bibliographic Details
Main Authors: Allen, Peter, Roberts, Lynne
Format: Journal Article
Published: 2016
Online Access:http://hdl.handle.net/20.500.11937/31087