Investigating factors affecting adoption of eCRM in the Australian service industry

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Investigating factors affecting adoption of eCRM in the Australian service industry

© 2015 by IGI Global. All rights reserved. In order to grow and survive in a highly competitive market like the service industry, Electronic Customer Relationship Management (eCRM) has become a popular tool for Australian service organizations to attract, manage, and enhance customer relationships....

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Bibliographic Details
Main Authors:	Lin, Chad, Jalleh, Geoffrey
Format:	Book Chapter
Published:	IGI Global 2015
Online Access:	http://hdl.handle.net/20.500.11937/31022

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