Investigating factors affecting adoption of eCRM in the Australian service industry
© 2015 by IGI Global. All rights reserved. In order to grow and survive in a highly competitive market like the service industry, Electronic Customer Relationship Management (eCRM) has become a popular tool for Australian service organizations to attract, manage, and enhance customer relationships....
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| Format: | Book Chapter |
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IGI Global
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/31022 |