Woodside, A. (2015). The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity. Elsevier.
Chicago Style (17th ed.) CitationWoodside, Arch. The General Theory of Behavioral Pricing: Applying Complexity Theory to Explicate Heterogeneity and Achieve High-predictive Validity. Elsevier, 2015.
MLA (9th ed.) CitationWoodside, Arch. The General Theory of Behavioral Pricing: Applying Complexity Theory to Explicate Heterogeneity and Achieve High-predictive Validity. Elsevier, 2015.
Warning: These citations may not always be 100% accurate.