Intelligent CRM on the cloud

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Intelligent CRM on the cloud

This paper presents a new conceptual framework and practical solution for Customer Relationship Management(CRM) and E-Loyalty programs for cutting edge M-Commerce. CRM has come to the world of technology to help companies maximise technology usage. CRM means disciplined business strategy to create a...

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Bibliographic Details
Main Authors:	Faed, Alireza, Wu, Chen, Chang, Elizabeth
Other Authors:	Tomoya Enokido
Format:	Conference Paper
Published:	IEEE Computer Society 2010
Subjects:	E-Loyalty perceived value Complaint Interactivity Customer relationship management
Online Access:	http://hdl.handle.net/20.500.11937/30840

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