Intelligent CRM on the cloud

This paper presents a new conceptual framework and practical solution for Customer Relationship Management(CRM) and E-Loyalty programs for cutting edge M-Commerce. CRM has come to the world of technology to help companies maximise technology usage. CRM means disciplined business strategy to create a...

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Bibliographic Details
Main Authors: Faed, Alireza, Wu, Chen, Chang, Elizabeth
Other Authors: Tomoya Enokido
Format: Conference Paper
Published: IEEE Computer Society 2010
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/30840