Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption

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Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption

The aim of this study is to examine the determinants of fruit and vegetable (F&V) consumption with the application of the Theory of Planned Behaviour (TPB) and the additional variables of self-schema, habit and self-regulation. While it has been shown that those with a healthy-eater self-schema...

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Bibliographic Details
Main Authors:	Allom, Vanessa, Mullan, Barbara
Format:	Journal Article
Published:	Routledge 2012
Online Access:	http://hdl.handle.net/20.500.11937/30721

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