Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption
The aim of this study is to examine the determinants of fruit and vegetable (F&V) consumption with the application of the Theory of Planned Behaviour (TPB) and the additional variables of self-schema, habit and self-regulation. While it has been shown that those with a healthy-eater self-schema...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Routledge
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/30721 |