Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption

The aim of this study is to examine the determinants of fruit and vegetable (F&V) consumption with the application of the Theory of Planned Behaviour (TPB) and the additional variables of self-schema, habit and self-regulation. While it has been shown that those with a healthy-eater self-schema...

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Main Authors: Allom, Vanessa, Mullan, Barbara
Format: Journal Article
Published: Routledge 2012
Online Access:http://hdl.handle.net/20.500.11937/30721
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author Allom, Vanessa
Mullan, Barbara
author_facet Allom, Vanessa
Mullan, Barbara
author_sort Allom, Vanessa
building Curtin Institutional Repository
collection Online Access
description The aim of this study is to examine the determinants of fruit and vegetable (F&V) consumption with the application of the Theory of Planned Behaviour (TPB) and the additional variables of self-schema, habit and self-regulation. While it has been shown that those with a healthy-eater self-schema are more likely to carry out their healthy dietary intentions, the underlying processes that influence this relationship have received limited empirical attention. Recent findings on dietary behaviour suggest that self-regulatory ability and habit strength may have dissimilar effects on the intention–behaviour relationship within schematics and non-schematics. Self-report questionnaires regarding F&V consumption cognitions and two tests of self-regulation were administered to 209 university students. One week later, participants completed questionnaires on their behaviour. The TPB significantly predicted intentions and prospective behaviour. Self-schema did not moderate the relationship between intention and behaviour. However, within healthy-eater schematics, those with high intention and high self-regulatory ability were more likely to consume F&V, while within non-schematics, those with low intention and high habit strength were more likely to consume F&V. The findings support the use of the TPB in predicting F&V consumption and the validity of the self-schema distinction. Implications for designing interventions are discussed.
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spelling curtin-20.500.11937-307212017-09-13T15:55:52Z Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption Allom, Vanessa Mullan, Barbara The aim of this study is to examine the determinants of fruit and vegetable (F&V) consumption with the application of the Theory of Planned Behaviour (TPB) and the additional variables of self-schema, habit and self-regulation. While it has been shown that those with a healthy-eater self-schema are more likely to carry out their healthy dietary intentions, the underlying processes that influence this relationship have received limited empirical attention. Recent findings on dietary behaviour suggest that self-regulatory ability and habit strength may have dissimilar effects on the intention–behaviour relationship within schematics and non-schematics. Self-report questionnaires regarding F&V consumption cognitions and two tests of self-regulation were administered to 209 university students. One week later, participants completed questionnaires on their behaviour. The TPB significantly predicted intentions and prospective behaviour. Self-schema did not moderate the relationship between intention and behaviour. However, within healthy-eater schematics, those with high intention and high self-regulatory ability were more likely to consume F&V, while within non-schematics, those with low intention and high habit strength were more likely to consume F&V. The findings support the use of the TPB in predicting F&V consumption and the validity of the self-schema distinction. Implications for designing interventions are discussed. 2012 Journal Article http://hdl.handle.net/20.500.11937/30721 10.1080/08870446.2011.605138 Routledge fulltext
spellingShingle Allom, Vanessa
Mullan, Barbara
Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption
title Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption
title_full Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption
title_fullStr Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption
title_full_unstemmed Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption
title_short Self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption
title_sort self-regulation versus habit: the influence of self-schema on fruit and vegetable consumption
url http://hdl.handle.net/20.500.11937/30721