Conversations with(in) the collective unconscious by consumers, brands, and relevant others

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Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Jung's (2009) paintings of his dreams to enable conscious interpretation of his conversations within the collective unconscious informs a call for creating visual narrative art to inform meanings of personal and collective unconscious relating to stories consumers tell about buying and using br...

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Bibliographic Details
Main Authors:	Woodside, Arch, Megehee, C., Sood, S.
Format:	Journal Article
Published:	Elsevier 2012
Subjects:	Personal unconscious Jung Brand Conversation Consumer Collective unconscious Primal Archetype
Online Access:	http://hdl.handle.net/20.500.11937/30627

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