Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Jung's (2009) paintings of his dreams to enable conscious interpretation of his conversations within the collective unconscious informs a call for creating visual narrative art to inform meanings of personal and collective unconscious relating to stories consumers tell about buying and using br...

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Bibliographic Details
Main Authors: Woodside, Arch, Megehee, C., Sood, S.
Format: Journal Article
Published: Elsevier 2012
Subjects:
Personal unconscious
Jung
Brand
Conversation
Consumer
Collective unconscious
Primal
Archetype
Online Access:http://hdl.handle.net/20.500.11937/30627

Internet

http://hdl.handle.net/20.500.11937/30627

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