The role of relationships versus reputation in determining perceptions of employer attractiveness : a case-based study into how employer brand perception is formed in the health industry

The role of relationships versus reputation in determining perceptions of employer attractiveness : a case-based study into how employer brand perception is formed in the health industry

In Australia and many other developed countries, there have been acute skills shortages in a number of different industries. Even with the current economic downturn, healthcare continues to have a shortfall in staffing. Building a strong employer brand offers a promising approach to this problem. Em...

Full description

Bibliographic Details
Main Author: Archer, Catherine Jane
Format: Thesis
Language:English
Published: Curtin University 2008
Subjects:
relationships versus reputation
employer attractiveness
health industry
Online Access:http://hdl.handle.net/20.500.11937/306

Similar Items

Similar Items