The role of relationships versus reputation in determining perceptions of employer attractiveness : a case-based study into how employer brand perception is formed in the health industry
In Australia and many other developed countries, there have been acute skills shortages in a number of different industries. Even with the current economic downturn, healthcare continues to have a shortfall in staffing. Building a strong employer brand offers a promising approach to this problem. Em...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/306 |