University Choice: Implications for Marketing and Positioning

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University Choice: Implications for Marketing and Positioning

The research upon which this paper was based was aimed at finding out the factors students consider important in their college choice decision and to provide marketing implications for educational administrators. Sijil Tinggi Persekolahan Malaysia (STPM), General Certificate of Education Advanced Le...

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Bibliographic Details
Main Author:	Sia, Joseph
Format:	Journal Article
Published:	Scientific and Academic Publishing 2013
Subjects:	College Choice Decision Prospective Students Marketing in Higher Education
Online Access:	http://hdl.handle.net/20.500.11937/30479

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