University Choice: Implications for Marketing and Positioning
The research upon which this paper was based was aimed at finding out the factors students consider important in their college choice decision and to provide marketing implications for educational administrators. Sijil Tinggi Persekolahan Malaysia (STPM), General Certificate of Education Advanced Le...
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| Format: | Journal Article |
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Scientific and Academic Publishing
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/30479 |