Competing for global attention: a case study into how a collective of largely unknown activist groups managed to shift the focus from one of the biggest international events to a minority cause

This case study retraces the steps of the David vs. Goliath battle between the Beijing Olympic Organising Committee and the Free Tibet Movement, in the lead up to the 2008 Beijing Olympics. While the Chinese government struggled to maintain message control in a bid to secure consistent, positive med...

Full description

Bibliographic Details
Main Author: Wolf, Katharina
Other Authors: Dejan Vercic
Format: Conference Paper
Published: BledCom 2009
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/30453