Competing for global attention: a case study into how a collective of largely unknown activist groups managed to shift the focus from one of the biggest international events to a minority cause
This case study retraces the steps of the David vs. Goliath battle between the Beijing Olympic Organising Committee and the Free Tibet Movement, in the lead up to the 2008 Beijing Olympics. While the Chinese government struggled to maintain message control in a bid to secure consistent, positive med...
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| Format: | Conference Paper |
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BledCom
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/30453 |