Bridging the chasm between survey and case study research: Research methods for achieving generalization, accuracy, and complexity
This article describes how behavioral science research methods that management and marketing scholars apply in studying processes involving decisions and organizational outcomes relate to three principal research objectives: fulfilling generality of findings, achieving accuracy of process actions an...
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| Format: | Journal Article |
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Elsevier Inc.
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/30415 |