Using spotlight effect to curb counterfeit consumption – an experimental investigation

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Using spotlight effect to curb counterfeit consumption – an experimental investigation

Purpose – The purpose of this paper is to investigate how counterfeit users estimate the probability of being detected and how this probability affects their counterfeit consumption behaviour. Specifically, it addresses three questions: do perceived social consequences influence counterfeit users’ p...

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Bibliographic Details
Main Authors:	Zhan, L., Sharma, Piyush, Chan, R.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2015
Subjects:	Counterfeit consumption Pessimism bias Spotlight effect Probability estimate Outcome severity Egocentric bias
Online Access:	http://hdl.handle.net/20.500.11937/30282

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