Using spotlight effect to curb counterfeit consumption – an experimental investigation
Purpose – The purpose of this paper is to investigate how counterfeit users estimate the probability of being detected and how this probability affects their counterfeit consumption behaviour. Specifically, it addresses three questions: do perceived social consequences influence counterfeit users’ p...
| Main Authors: | , , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/30282 |