Smokescreens and Beer Goggles: How Alcohol Industry CSM Protects the Industry
Corporate social marketing (CSM) is one of several initiatives companies can undertake to demonstrate their corporate social responsibility (CSR). While there are many motivations for CSR and CSM, all are linked to profit in some way, including promoting the reputation of the organization. While CSM...
| Main Authors: | , , |
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| Format: | Journal Article |
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Taylor & Francis
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/30059 |