Switching costs and consumer behaviour: Implications for telecommunications regulation
Purpose – This paper aims to examine the extent to which telecommunications consumers decide to switch and why. Design/methodology/approach – Results from surveys of consumer switching behaviour in a number of countries are examined to ascertain reasons for actual consumer decision making regarding...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Camford Publishing Ltd
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/29663 |