Older consumers' customer service preferences
Older consumers have distinct customer service preferences that can constitute a source of competitive advantage for forward-thinking marketers who seek to attract this large and relatively affluent segment. This chapter focuses on the supermarket, financial planning, and healthcare industries to de...
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| Format: | Book Chapter |
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Springer
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/29589 |