A Hong Kong view of offensive advertising

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A Hong Kong view of offensive advertising

Considerable research has been conducted on offensive advertising in Western countries. However, not much is known about consumers' views of offensive advertising in an Asian context. This research, which was conducted in Hong Kong, aimed at identifying what product/service advertisements consu...

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Bibliographic Details
Main Authors:	Prendergast, G., Ho, B., Phau, Ian
Format:	Journal Article
Published:	Routledge, Taylor and Francis 2002
Online Access:	http://hdl.handle.net/20.500.11937/29560

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