A Hong Kong view of offensive advertising
Considerable research has been conducted on offensive advertising in Western countries. However, not much is known about consumers' views of offensive advertising in an Asian context. This research, which was conducted in Hong Kong, aimed at identifying what product/service advertisements consu...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge, Taylor and Francis
2002
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| Online Access: | http://hdl.handle.net/20.500.11937/29560 |