Labels on apples: winners and losers

Labels on apples: winners and losers

Retailers, in particular the large supermarket chains, are the driving force behind the need for fruit growers in Australia to individually label apples. By labelling apples with either the variety name or a price look-up (PLU) number, check-out staff can identify the variety quickly, price it acco...

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Bibliographic Details
Main Authors: Batt, Peter, Sadler, C.
Other Authors: Cadeaux
Format: Conference Paper
Published: Australian New Zealand Marketing Academy. University of New South Wales 1999
Online Access:http://hdl.handle.net/20.500.11937/29284

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