Labels on apples: winners and losers
Retailers, in particular the large supermarket chains, are the driving force behind the need for fruit growers in Australia to individually label apples. By labelling apples with either the variety name or a price look-up (PLU) number, check-out staff can identify the variety quickly, price it acco...
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| Format: | Conference Paper |
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Australian New Zealand Marketing Academy. University of New South Wales
1999
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| Online Access: | http://hdl.handle.net/20.500.11937/29284 |