Labels on apples: winners and losers
Retailers, in particular the large supermarket chains, are the driving force behind the need for fruit growers in Australia to individually label apples. By labelling apples with either the variety name or a price look-up (PLU) number, check-out staff can identify the variety quickly, price it acco...
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| Other Authors: | |
| Format: | Conference Paper |
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Australian New Zealand Marketing Academy. University of New South Wales
1999
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| Online Access: | http://hdl.handle.net/20.500.11937/29284 |
| _version_ | 1848752762062372864 |
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| author | Batt, Peter Sadler, C. |
| author2 | Cadeaux |
| author_facet | Cadeaux Batt, Peter Sadler, C. |
| author_sort | Batt, Peter |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Retailers, in particular the large supermarket chains, are the driving force behind the need for fruit growers in Australia to individually label apples. By labelling apples with either the variety name or a price look-up (PLU) number, check-out staff can identify the variety quickly, price it accordingly and minimise the amount of error made. Such allows retailers to offer consumers a wider choice of varieties. While fruit must be labelled in order to supply the large retail chains, the majority of growers, wholesale market agents, retailers and consumers do not believe that labels are any indication of better quality fruit. Nor is there any indication of labelled apples achieving a price premium, despite the additional costs. The failure of fruit growers to adhere to quality standards, poor post-harvest management, immature fruit and the lack of quality control throughout the distribution channel is responsible for the poor quality of labelled fruit offered for sale in Perth retail stores. |
| first_indexed | 2025-11-14T08:13:46Z |
| format | Conference Paper |
| id | curtin-20.500.11937-29284 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:13:46Z |
| publishDate | 1999 |
| publisher | Australian New Zealand Marketing Academy. University of New South Wales |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-292842022-09-06T03:23:56Z Labels on apples: winners and losers Batt, Peter Sadler, C. Cadeaux Uncles Retailers, in particular the large supermarket chains, are the driving force behind the need for fruit growers in Australia to individually label apples. By labelling apples with either the variety name or a price look-up (PLU) number, check-out staff can identify the variety quickly, price it accordingly and minimise the amount of error made. Such allows retailers to offer consumers a wider choice of varieties. While fruit must be labelled in order to supply the large retail chains, the majority of growers, wholesale market agents, retailers and consumers do not believe that labels are any indication of better quality fruit. Nor is there any indication of labelled apples achieving a price premium, despite the additional costs. The failure of fruit growers to adhere to quality standards, poor post-harvest management, immature fruit and the lack of quality control throughout the distribution channel is responsible for the poor quality of labelled fruit offered for sale in Perth retail stores. 1999 Conference Paper http://hdl.handle.net/20.500.11937/29284 Australian New Zealand Marketing Academy. University of New South Wales fulltext |
| spellingShingle | Batt, Peter Sadler, C. Labels on apples: winners and losers |
| title | Labels on apples: winners and losers |
| title_full | Labels on apples: winners and losers |
| title_fullStr | Labels on apples: winners and losers |
| title_full_unstemmed | Labels on apples: winners and losers |
| title_short | Labels on apples: winners and losers |
| title_sort | labels on apples: winners and losers |
| url | http://hdl.handle.net/20.500.11937/29284 |