Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia

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Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia

This chapter seeks to compare and contrast the purchase of fresh meat between modern retail stores and traditional markets in both Malaysia and Indonesia. In-depth focus group discussions with the main food shoppers in the household reveal that the halal status is the most influential criterion in s...

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Bibliographic Details
Main Authors:	Chamhuri, N., Kusumawaty, Y., Batt, Peter
Format:	Book Chapter
Published:	2015
Online Access:	http://hdl.handle.net/20.500.11937/29277

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