Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia
This chapter seeks to compare and contrast the purchase of fresh meat between modern retail stores and traditional markets in both Malaysia and Indonesia. In-depth focus group discussions with the main food shoppers in the household reveal that the halal status is the most influential criterion in s...
| Main Authors: | , , |
|---|---|
| Format: | Book Chapter |
| Published: |
2015
|
| Online Access: | http://hdl.handle.net/20.500.11937/29277 |