Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign

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Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign

The Western Australian (WA) 'LiveLighter' (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ('why' change message), whereas supporting ads demonstrate simple changes t...

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Bibliographic Details
Main Authors:	Morley, B., Niven, P., Dixon, H., Swanson, M., Szybiak, M., Shilton, T., Pratt, I., Slevin, Terry, Hill, D., Wakefield, M.
Format:	Journal Article
Published:	Oxford University Press 2016
Online Access:	http://hdl.handle.net/20.500.11937/29177

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