Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign
The Western Australian (WA) 'LiveLighter' (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ('why' change message), whereas supporting ads demonstrate simple changes t...
| Main Authors: | , , , , , , , , , |
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| Format: | Journal Article |
| Published: |
Oxford University Press
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/29177 |