Investigating Single- Versus Multiple-Source Approaches to Communicating Health Messages Via an Online Simulation

Purpose: To assess whether exposing drinkers to information about the alcohol–cancer link via multiple and diverse sources in an online simulation produces larger improvements in attitudes and intentions relative to exposure to a single source of information. Design: Experimental; unequal randomizat...

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Bibliographic Details
Main Authors: Jongenelis, Michelle, Pettigrew, Simone, Wakefield, M., Slevin, Terry, Pratt, I., Chikritzhs, Tanya, Liang, Wenbin
Format: Journal Article
Published: 2018
Online Access:http://hdl.handle.net/20.500.11937/2917