Intangible attributes for higher education choice

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Intangible attributes for higher education choice

The purpose of this report was to assess the intangible attributes of marketing higher education. Results of responses from 362 university students indicated that the "ability to learning new skills essential to entering the workforce" was the most important intangible attribute to student...

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Bibliographic Details
Main Authors:	Shanka, Tekle, Terigin, Claire
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	students Higher education intangible attributes
Online Access:	http://hdl.handle.net/20.500.11937/28982

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