Intangible attributes for higher education choice
The purpose of this report was to assess the intangible attributes of marketing higher education. Results of responses from 362 university students indicated that the "ability to learning new skills essential to entering the workforce" was the most important intangible attribute to student...
| Main Authors: | , |
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/28982 |