Intangible attributes for higher education choice
The purpose of this report was to assess the intangible attributes of marketing higher education. Results of responses from 362 university students indicated that the "ability to learning new skills essential to entering the workforce" was the most important intangible attribute to student...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/28982 |
| _version_ | 1848752681438412800 |
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| author | Shanka, Tekle Terigin, Claire |
| author_facet | Shanka, Tekle Terigin, Claire |
| author_sort | Shanka, Tekle |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of this report was to assess the intangible attributes of marketing higher education. Results of responses from 362 university students indicated that the "ability to learning new skills essential to entering the workforce" was the most important intangible attribute to students when selecting a higher education institution, followed by the "national and international reputation of the institution", "project management training and experience", "student life of the institution", and "extra courses related to major studies". Intercultural mix and student clubs attributes showed statistically significant differences between groups for gender, country of birth, or country of usual residence. Results are discussed. |
| first_indexed | 2025-11-14T08:12:29Z |
| format | Working Paper |
| id | curtin-20.500.11937-28982 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:12:29Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-289822017-01-30T13:09:00Z Intangible attributes for higher education choice Shanka, Tekle Terigin, Claire students Higher education intangible attributes The purpose of this report was to assess the intangible attributes of marketing higher education. Results of responses from 362 university students indicated that the "ability to learning new skills essential to entering the workforce" was the most important intangible attribute to students when selecting a higher education institution, followed by the "national and international reputation of the institution", "project management training and experience", "student life of the institution", and "extra courses related to major studies". Intercultural mix and student clubs attributes showed statistically significant differences between groups for gender, country of birth, or country of usual residence. Results are discussed. 2009 Working Paper http://hdl.handle.net/20.500.11937/28982 School of Marketing, Curtin Business School fulltext |
| spellingShingle | students Higher education intangible attributes Shanka, Tekle Terigin, Claire Intangible attributes for higher education choice |
| title | Intangible attributes for higher education choice |
| title_full | Intangible attributes for higher education choice |
| title_fullStr | Intangible attributes for higher education choice |
| title_full_unstemmed | Intangible attributes for higher education choice |
| title_short | Intangible attributes for higher education choice |
| title_sort | intangible attributes for higher education choice |
| topic | students Higher education intangible attributes |
| url | http://hdl.handle.net/20.500.11937/28982 |