A New Set of Measurements for the Materialism Scale

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A New Set of Measurements for the Materialism Scale

Materialism has always been a popular factor in marketing and consumer research. Until now, many researchers have still favoured Belk‟s materialism traits (1985) or Richins and Dawson‟ materialism scale (1992) in their works. However, previous literature suggested that the existing measurement did n...

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Bibliographic Details
Main Authors:	Trinh, Viet Dung, Phau, Ian
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/403ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/28682

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