A New Set of Measurements for the Materialism Scale
Materialism has always been a popular factor in marketing and consumer research. Until now, many researchers have still favoured Belk‟s materialism traits (1985) or Richins and Dawson‟ materialism scale (1992) in their works. However, previous literature suggested that the existing measurement did n...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/403ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/28682 |