A New Set of Measurements for the Materialism Scale
Materialism has always been a popular factor in marketing and consumer research. Until now, many researchers have still favoured Belk‟s materialism traits (1985) or Richins and Dawson‟ materialism scale (1992) in their works. However, previous literature suggested that the existing measurement did n...
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| Other Authors: | |
| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/403ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/28682 |
| _version_ | 1848752602266730496 |
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| author | Trinh, Viet Dung Phau, Ian |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Trinh, Viet Dung Phau, Ian |
| author_sort | Trinh, Viet Dung |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Materialism has always been a popular factor in marketing and consumer research. Until now, many researchers have still favoured Belk‟s materialism traits (1985) or Richins and Dawson‟ materialism scale (1992) in their works. However, previous literature suggested that the existing measurement did not capture the material distinctiveness of consumers (Atay and Sirgy, 2009; Mason, 2001). According to Mason (2001), materialistic consumers use their possessions to stand out of the crowd. Furthermore, recent failures of the existing materialism scales in explaining luxury brands related consumption have raised the question of whether it is time to review these measurements (Swami et al., 2009, Furnham and Valgeirsson, 2007). Working on the idea of materialism scale (Richins and Dawson, 1992) this paper presents a new 16-item scale developed to measure four components of materialism – namely material success, material happiness, material essentiality and material distinctiveness – and empirical evidence to support its validity. |
| first_indexed | 2025-11-14T08:11:14Z |
| format | Conference Paper |
| id | curtin-20.500.11937-28682 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:11:14Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-286822023-02-07T08:01:18Z A New Set of Measurements for the Materialism Scale Trinh, Viet Dung Phau, Ian Svetlana Bogomolova Richard Lee Jenni Romaniuk Materialism has always been a popular factor in marketing and consumer research. Until now, many researchers have still favoured Belk‟s materialism traits (1985) or Richins and Dawson‟ materialism scale (1992) in their works. However, previous literature suggested that the existing measurement did not capture the material distinctiveness of consumers (Atay and Sirgy, 2009; Mason, 2001). According to Mason (2001), materialistic consumers use their possessions to stand out of the crowd. Furthermore, recent failures of the existing materialism scales in explaining luxury brands related consumption have raised the question of whether it is time to review these measurements (Swami et al., 2009, Furnham and Valgeirsson, 2007). Working on the idea of materialism scale (Richins and Dawson, 1992) this paper presents a new 16-item scale developed to measure four components of materialism – namely material success, material happiness, material essentiality and material distinctiveness – and empirical evidence to support its validity. 2012 Conference Paper http://hdl.handle.net/20.500.11937/28682 http://www.anzmac.org/conference_archive/2012/papers/403ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Trinh, Viet Dung Phau, Ian A New Set of Measurements for the Materialism Scale |
| title | A New Set of Measurements for the Materialism Scale |
| title_full | A New Set of Measurements for the Materialism Scale |
| title_fullStr | A New Set of Measurements for the Materialism Scale |
| title_full_unstemmed | A New Set of Measurements for the Materialism Scale |
| title_short | A New Set of Measurements for the Materialism Scale |
| title_sort | new set of measurements for the materialism scale |
| url | http://www.anzmac.org/conference_archive/2012/papers/403ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/28682 |