E-commerce transactions in a virtual environment: virtual transactions
E-commerce is a fundamental method of doing business, such that for a firm to say it is trading at all in the modern market-place it must have some element of on-line presence. Coupled with this is the explosion of the “population” of Massively Multiplayer On-line Role Playing Games and other shared...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Springer
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/28490 |
| _version_ | 1848752551133970432 |
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| author | Scarle, S. Arnab, S. Dunwell, I. Petridis, P. Protopsaltis, A. de Freitas, Sara |
| author_facet | Scarle, S. Arnab, S. Dunwell, I. Petridis, P. Protopsaltis, A. de Freitas, Sara |
| author_sort | Scarle, S. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | E-commerce is a fundamental method of doing business, such that for a firm to say it is trading at all in the modern market-place it must have some element of on-line presence. Coupled with this is the explosion of the “population” of Massively Multiplayer On-line Role Playing Games and other shared virtual environments. Many suggest this will lead to a further dimension of commerce: virtual commerce. We discuss here the issues, current roadblocks and present state of an e-commerce transaction carried out completely within a virtual environment; a virtual transaction. Although technically such transactions are in a sense trivial, they raise many other issues in complex ways thus making V-transactions a highly interesting cross-disciplinary issue. We also discuss the social, ethical and regulatory implications for the virtual communities in these environments of such v-transactions, how their implementation affects the nature and management of a virtual environment, and how they represent a fundamental merging of the real and virtual worlds for the purpose of commerce. We highlight the minimal set of features a v-transaction capable virtual environment requires and suggest a model of how in the medium term they could be carried out via a methodology we call click-through, and that the developers of such environments will need to take on the multi-modal behavior of their users, as well as elements of the economic and political sciences in order to fully realize the commercial potential of the v-transaction. |
| first_indexed | 2025-11-14T08:10:25Z |
| format | Journal Article |
| id | curtin-20.500.11937-28490 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:10:25Z |
| publishDate | 2012 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-284902018-03-29T09:09:14Z E-commerce transactions in a virtual environment: virtual transactions Scarle, S. Arnab, S. Dunwell, I. Petridis, P. Protopsaltis, A. de Freitas, Sara E-commerce is a fundamental method of doing business, such that for a firm to say it is trading at all in the modern market-place it must have some element of on-line presence. Coupled with this is the explosion of the “population” of Massively Multiplayer On-line Role Playing Games and other shared virtual environments. Many suggest this will lead to a further dimension of commerce: virtual commerce. We discuss here the issues, current roadblocks and present state of an e-commerce transaction carried out completely within a virtual environment; a virtual transaction. Although technically such transactions are in a sense trivial, they raise many other issues in complex ways thus making V-transactions a highly interesting cross-disciplinary issue. We also discuss the social, ethical and regulatory implications for the virtual communities in these environments of such v-transactions, how their implementation affects the nature and management of a virtual environment, and how they represent a fundamental merging of the real and virtual worlds for the purpose of commerce. We highlight the minimal set of features a v-transaction capable virtual environment requires and suggest a model of how in the medium term they could be carried out via a methodology we call click-through, and that the developers of such environments will need to take on the multi-modal behavior of their users, as well as elements of the economic and political sciences in order to fully realize the commercial potential of the v-transaction. 2012 Journal Article http://hdl.handle.net/20.500.11937/28490 10.1007/s10660-012-9098-4 Springer restricted |
| spellingShingle | Scarle, S. Arnab, S. Dunwell, I. Petridis, P. Protopsaltis, A. de Freitas, Sara E-commerce transactions in a virtual environment: virtual transactions |
| title | E-commerce transactions in a virtual environment: virtual transactions |
| title_full | E-commerce transactions in a virtual environment: virtual transactions |
| title_fullStr | E-commerce transactions in a virtual environment: virtual transactions |
| title_full_unstemmed | E-commerce transactions in a virtual environment: virtual transactions |
| title_short | E-commerce transactions in a virtual environment: virtual transactions |
| title_sort | e-commerce transactions in a virtual environment: virtual transactions |
| url | http://hdl.handle.net/20.500.11937/28490 |