E-commerce transactions in a virtual environment: virtual transactions

E-commerce is a fundamental method of doing business, such that for a firm to say it is trading at all in the modern market-place it must have some element of on-line presence. Coupled with this is the explosion of the “population” of Massively Multiplayer On-line Role Playing Games and other shared...

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Bibliographic Details
Main Authors: Scarle, S., Arnab, S., Dunwell, I., Petridis, P., Protopsaltis, A., de Freitas, Sara
Format: Journal Article
Published: Springer 2012
Online Access:http://hdl.handle.net/20.500.11937/28490