Effects of individualist and collectivist group norms and choice on intrinsic motivation

Previous research suggests that the positive effect of personal choice on intrinsic motivation is dependent on the extent to which the pervading cultural norm endorses individualism or collectivism (Iyengar and Lepper in J Pers Soc Psychol 76:349–366, 1999). The present study tested effects of perso...

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Main Authors: Hagger, Martin, Rentzelas, P., Chatzisarantis, Nikos
Format: Journal Article
Published: Springer Netherlands 2014
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/28390
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author Hagger, Martin
Rentzelas, P.
Chatzisarantis, Nikos
author_facet Hagger, Martin
Rentzelas, P.
Chatzisarantis, Nikos
author_sort Hagger, Martin
building Curtin Institutional Repository
collection Online Access
description Previous research suggests that the positive effect of personal choice on intrinsic motivation is dependent on the extent to which the pervading cultural norm endorses individualism or collectivism (Iyengar and Lepper in J Pers Soc Psychol 76:349–366, 1999). The present study tested effects of personal choice on intrinsic motivation under situationally-induced individualist and collectivist group norms. An organizational role-play scenario was used to manipulate individualist and collectivist group norms in participants from a homogenous cultural background. Participants then completed an anagram task under conditions of personal choice or when the task was either assigned to them by an in-group (company director) or out-group (experimenter) social agent. Consistent with hypotheses, when the group norm prescribed individualism participants in the personal choice condition exhibited greater intrinsic motivation. When the group norm prescribed collectivism, participants’ assigned to the task by the company director were more intrinsically motivated. The implications of results for theories of intrinsic motivation are discussed.
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spelling curtin-20.500.11937-283902019-02-19T05:35:34Z Effects of individualist and collectivist group norms and choice on intrinsic motivation Hagger, Martin Rentzelas, P. Chatzisarantis, Nikos Free-choice paradigm Culture Internalization Identified regulation Group norms Self-determination theory Previous research suggests that the positive effect of personal choice on intrinsic motivation is dependent on the extent to which the pervading cultural norm endorses individualism or collectivism (Iyengar and Lepper in J Pers Soc Psychol 76:349–366, 1999). The present study tested effects of personal choice on intrinsic motivation under situationally-induced individualist and collectivist group norms. An organizational role-play scenario was used to manipulate individualist and collectivist group norms in participants from a homogenous cultural background. Participants then completed an anagram task under conditions of personal choice or when the task was either assigned to them by an in-group (company director) or out-group (experimenter) social agent. Consistent with hypotheses, when the group norm prescribed individualism participants in the personal choice condition exhibited greater intrinsic motivation. When the group norm prescribed collectivism, participants’ assigned to the task by the company director were more intrinsically motivated. The implications of results for theories of intrinsic motivation are discussed. 2014 Journal Article http://hdl.handle.net/20.500.11937/28390 10.1007/s11031-013-9373-2 Springer Netherlands fulltext
spellingShingle Free-choice paradigm
Culture
Internalization
Identified regulation
Group norms
Self-determination theory
Hagger, Martin
Rentzelas, P.
Chatzisarantis, Nikos
Effects of individualist and collectivist group norms and choice on intrinsic motivation
title Effects of individualist and collectivist group norms and choice on intrinsic motivation
title_full Effects of individualist and collectivist group norms and choice on intrinsic motivation
title_fullStr Effects of individualist and collectivist group norms and choice on intrinsic motivation
title_full_unstemmed Effects of individualist and collectivist group norms and choice on intrinsic motivation
title_short Effects of individualist and collectivist group norms and choice on intrinsic motivation
title_sort effects of individualist and collectivist group norms and choice on intrinsic motivation
topic Free-choice paradigm
Culture
Internalization
Identified regulation
Group norms
Self-determination theory
url http://hdl.handle.net/20.500.11937/28390