When small losses do not loom larger than small gains: Effects of contextual autonomy support and goal contents on behavioural responses to small losses and small gains
Based on the tenets of self-determination theory, the present studies examined the moderating effects of interpersonal contexts or goal conditions that afforded satisfaction of psychological needs on loss aversion effects. We hypothesized that behavioural responses to small losses would be stronger...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
John Wiley & Sons Ltd.
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/2801 |