Moving beyond visitor satisfaction to loyalty in nature-based tourism: a review and research agenda

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Moving beyond visitor satisfaction to loyalty in nature-based tourism: a review and research agenda

Nature-based tourism is increasing worldwide and with it the opportunity to engage these visitors to support and advocate for the protection of natural areas. Loyalty research over the last decade provides a platform for action. Analysing loyalty as an important focus for nature-based tourism resear...

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Bibliographic Details
Main Authors:	Moore, S., Rodger, K., Taplin, Ross
Format:	Journal Article
Published:	Routledge 2014
Online Access:	http://hdl.handle.net/20.500.11937/27977

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