Miri City as a festival destination image in the context of Miri Country Music Festival

The primary objective of the study is to ascertain the festival destination image of Miri. More specifically the study objectives are to determine Miri as a festival destination image among the tourists in the context of Miri Country Music Festival (MCMF) and to assess tourist’s satisfaction level o...

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Bibliographic Details
Main Authors: Sia, Joseph, Lew, Tek Yew, Sim, A.
Format: Journal Article
Published: Elsevier BV 2015
Online Access:http://hdl.handle.net/20.500.11937/27624