An action-based approach for linking CSR with strategy: Framework and cases.

An action-based approach for linking CSR with strategy: Framework and cases.

Firms must face the reality that CSR is becoming a new battleground for competitive advantage. Thus, CSR needs to become a focal issue of firm strategy. The purpose of this chapter, then, is to describe a framework for linking CSR with strategy. Specifically, drawing on sound strategy and issues man...

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Bibliographic Details
Main Authors: Galbreath, Jeremy, Benjamin, K.
Format: Book Chapter
Published: Greenleaf Publishing 2010
Online Access:http://hdl.handle.net/20.500.11937/27451

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