An action-based approach for linking CSR with strategy: Framework and cases.
Firms must face the reality that CSR is becoming a new battleground for competitive advantage. Thus, CSR needs to become a focal issue of firm strategy. The purpose of this chapter, then, is to describe a framework for linking CSR with strategy. Specifically, drawing on sound strategy and issues man...
| Main Authors: | , |
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| Format: | Book Chapter |
| Published: |
Greenleaf Publishing
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/27451 |