Consumer behaviour towards honey products in Western Australia

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Consumer behaviour towards honey products in Western Australia

Purpose – This paper aims to explore the factors impacting and influencing the consumer's decision to purchase honey in a retail store. Design/methodology/approach – Data were collected from shopping mall intercepts in Perth, Western Australia, using a structured questionnaire. Exploratory fact...

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Bibliographic Details
Main Authors:	Batt, Peter, Liu, Aijun
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2011
Subjects:	market segmentation Asia cluster analysis
Online Access:	http://hdl.handle.net/20.500.11937/27402

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