Consumer behaviour towards honey products in Western Australia
Purpose – This paper aims to explore the factors impacting and influencing the consumer's decision to purchase honey in a retail store. Design/methodology/approach – Data were collected from shopping mall intercepts in Perth, Western Australia, using a structured questionnaire. Exploratory fact...
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/27402 |