Becoming customer of choice in the healthcare supply chain

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Becoming customer of choice in the healthcare supply chain

There is often a tacit assumption that in a buyer-seller relationship elements of value are the same for both parties. Using the concept of dynamic capabilities, and extending from existing research on customer perceptions of (supplier) value, this paper details a research project to investigate cus...

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Bibliographic Details
Main Authors:	Purchase, S., Butler, Bella, Alexander, Paul
Other Authors:	Martin MacCarthy
Format:	Conference Paper
Published:	School of Marketing, Edith Cowan University 2011
Online Access:	http://pandora.nla.gov.au/pan/25410/20120307-1501/anzmac.info/conference/2011/Papers%20by%20Presenting%20Author/Purchase%2c%20Sharon%20Paper%20594.pdf http://hdl.handle.net/20.500.11937/27136

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