Becoming customer of choice in the healthcare supply chain
There is often a tacit assumption that in a buyer-seller relationship elements of value are the same for both parties. Using the concept of dynamic capabilities, and extending from existing research on customer perceptions of (supplier) value, this paper details a research project to investigate cus...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
School of Marketing, Edith Cowan University
2011
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| Online Access: | http://pandora.nla.gov.au/pan/25410/20120307-1501/anzmac.info/conference/2011/Papers%20by%20Presenting%20Author/Purchase%2c%20Sharon%20Paper%20594.pdf http://hdl.handle.net/20.500.11937/27136 |